Is Your Packaging Costing You?

Is Your Packaging Costing You

As a business owner, it can be tempting to try and cut costs wherever possible. However, shipping material is one area where it pays to invest. Although there might be an additional cost up front, protective packaging can help your business save money in the long run. From bubble wrap to spunbond polypropylene, there is always a way to increase the level of protection on your shipments. Here are three ways that protective packaging can cut down on your cost of doing business over time.

Packaging Costs

Cost of Returns

When an item arrives damaged, the proper thing to do is to offer to replace it. In order to do that, however, you’ll need to eat the cost for the customer to ship the item back. Even if you avoid this step and allow the customer to keep or discard the damaged item, you’ll still need to pay to ship a replacement out to the customer. That’s double or triple the initial cost of shipping the item.

This is fine every once in a while, as accidents do happen, but when your packaging is lackluster you’ll find yourself spending money on replacement shipping on a much more regular basis. And that’s not to mention the number of other situations in which a customer might want to make a return or exchange!

Replacement Items

Once the customer has shipped the damaged items back to you, you’re then met with the cost of sending a replacement item back for free. In many cases, the production cost will be low enough that sending another item free of charge won’t put you in the hole. However, if your protective packaging is lacking, you’ll find yourself processing these returns and replacements more often.

Over time, this can seriously cut into your profit margins. The best strategy is to package your items correctly from the start. Using bubble wrap or protective foam can cushion your items during the shipping process. If your shipments all arrive intact, you’ll drastically reduce the amount of replacement items you’ll need to send out.

Customer Satisfaction

If a customers’ orders frequently arrive damaged, chances are they won’t be a customer for long. Likewise, a potential customer might be turned off by multiple reviews mentioning items arriving damaged. If someone was looking for a reason to choose your competitors over your company, poor packaging might be the nail in the coffin.

Taking the time to invest in your shipping shows that you care about what you’re selling and who you’re selling to. What you spend on protective packaging, you’ll more than make up for in customer satisfaction. Our protective packaging manufacturers recommend that you always go above and beyond to ensure that your customers have only good things to say about their experience.

When it comes to protective packaging, the packaging manufacturers at Premier Protective Packaging know how to do it right. We use state-of-the-art technology to create custom protective packaging that meets your business needs. For more information or to request a free quote, give us a call at (616) 791-7400 today.

What Can We do For You?

We supply our customers with high quality protective packaging products, on time delivery and total customer satisfaction. View our product brochure for more info.