3 Ways Protective Packaging Improves the Unboxing Experience

Not sure what an "unboxing" experience is? Try typing the word into YouTube and you should see thousands, if not millions of results. Believe it or not, how a package looks affects your customers' first impressions of your brand. For this reason, a lot of video reviews start with the unboxing. 

Continue reading to learn the 3 ways protective packaging improves the unboxing experience.

1. Makes Unpacking Easier

One of the easiest ways to avoid #PackagingFails is to choose the right box sizes. There's no reason to hide small items in a sea of bubble wrap and packing foam. In fact, this is a fast way to annoy customers if they have to root around to find what they ordered. We can help you strike the perfect balance so you use the right amount of protective packaging.

Aren't sure what box size to use for your products? Don’t know how much protective packaging you need? Gently shake the box once it’s packed. If you hear any rattling, you'll need to add more protective packaging. As a packaging manufacturer, we can help you find the perfect products for what you're shipping.

2. Prevents Shipping Damage

You have a higher risk of shipping damage when you use the wrong types of protective packaging. For example, electronics need anti-static bubble wrap or foam. Without this protective packaging, you could build up an electrostatic discharge. Not only is this dangerous to human workers, but it can also damage electronics. The last thing you want is for one of your electronics to not work right out of the box.

Are your packages difficult to open? If so, you may be frustrating customers before they even get to use your products. The best packaging is protective, yet easy to open. Bonus points if the packaging materials are attractive and look good on social media.

If you're unsure what protective packaging is best for your situation, give us a call. We'd be more than happy to walk you through your options for protective packaging. As a packaging manufacturer, we have plenty of experience helping customers in situations similar to yours.

3. Attracts Customers Online

Do you consult with your smartphone before buying in stores? If so, you're not alone according to a study from Bazaarvoice. About 82% of smartphone users research purchases online while they're in stores. This is very different consumer behavior from what was the norm even 50 years ago. As a business owner, it's your responsibility to keep up with the times. That way, you can continue attracting customers for years to come.

Do you know what your customers will find if they look you up online? Depending on what you sell, they may find unboxing videos on YouTube. This may especially be the case if you sell electronics or cosmetics. We sell the types of packaging materials you need to make a good first impression online and in person.

Learn More: How Protective Packaging Influences Consumer Behavior >>

Have Questions About Protective Packaging?

Premier Protective Packaging is a packaging manufacturer with a reputation for excellent customer service. We're proud to have helped countless companies for over 15 years. To request a quote for bubble wrap, custom foam, or other packaging materials, call (616) 791-7400. We look forward to hearing from you!

This blog post has been updated.