The 3 Levels of Packaging

Packaging is all around us. When you stop and think about it, you see forms of packaging anytime you are purchasing goods from a seller. For example, your favorite items at the grocery store, items you order online, and the canned or bottled beverage you grab from the gas station.

It is likely you already know the various functions of packaging but did you know that there are specific levels? Yes, there are 3 main levels of packaging known as primary, secondary, and tertiary. Each serves as a different layer of protection as a product is being transported from Point A to Point B. 

In this blog, we’ll be discussing what is involved in each level and how Premier Protective Packaging in Grand Rapids, MI, offers a wide variety of packaging products to fit your needs.

Primary

Primary packaging is what you’re going to see immediately when a product is in front of you. This is the type of packaging that items are delivered in and what you see sitting on a shelf at the store. 

Examples of primary packaging include cereal boxes, pill bottles, and soda cans. This level closely protects the product inside and can be referred to as “retail or consumer” packaging as it draws attention and tempts individuals into a purchase.

Secondary

Secondary packaging is largely used for the display and branding of a product. This level is meant to look appealing but also make it easier for retailers to stock and handle. A company’s re-brand is also often seen in its secondary packaging.

Think a branded box containing soda cans or stretch wrap covering a pack of paper towels. Both have branding designs on them but also package the product inside in a way that facilitates easy movement. 

At Premier Protective Packaging, we offer laminated shipping products that act as secondary packaging for your items by sealing them away from different environments during transport.

Tertiary

The third and final level of packaging is one that most consumers do not think of but keeps your items safe from shipping damage nonetheless. When you order something from an online seller, odds are you are going to receive it in a piece of tertiary packaging. If you didn’t, you probably wouldn’t be too happy after you opened the box.

Items that are highly fragile or pharmaceutical in nature tend to require this level of packaging for ultimate protection. Packing peanuts, dividers, die cut foam, bubble wrap, and more fit into this category of packaging. 

It may not always be the most visually appealing level, but tertiary packaging ensures that products shipped reach their destination safely and in one piece. 

Keep Your Products Safe

We pride ourselves on our ability to provide customers with a range of quality packaging materials. If you need a reliable form of packaging to ensure your products reach their destination safely, we have you covered.

As a packaging manufacturer for over 15 years, Premier Protective Packaging has what you need in terms of shipping supplies. Contact us online to request a quote or call us today at (616) 791-7400.