Is Shipping Damage Hurting Your Brand?

Is Shipping Damage Hurting Your Brand? Grand Rapids, MI

Are you using enough bubble wrap and packing foam? The answer may surprise you. If you notice more customers returning products due to shipping damage, you'll need to call us as soon as possible. We provide the packaging materials you need to make sure items arrive safely and intact at their destinations.

Continue reading to learn if shipping damage could be hurting your brand and what you can do to protect your company's reputation.

Monitor Online Reviews

For better or worse, the internet has made it easy for your customers to post online reviews. While most business owners expect positive reviews, this may not be the case if you aren't using enough packaging materials like bubble wrap and foam inserts.

Customers get upset when they wait days (or weeks) for packages to appear on their doorsteps, only to realize the items inside are broken. Not only will you have more customers calling to ask about your return policy, but it'll hurt your brand in the long run.

People are more motivated to write reviews when they're happy or upset with a product. If you have a reputation for not protecting items during shipping, you can bet that this will come up in more than one online review. Ultimately, too many negative reviews could turn away customers and hurt profits.

Address Recurring Issues

Nothing scares away leads more than negative online reviews. As a business owner, it's your responsibility to monitor reviews so you can spot recurring issues. While we understand it can be difficult to accept critique, it's important you check for legitimate complaints that affect customer service.

If you have more than one online review referencing shipping damage, give us a call. We'd be more than happy to walk you through your options for packaging supplies. You may discover that you're not using enough bubble wrap or that a different packing material would be more appropriate for the items you ship.

If you aren't sure whether you're using enough bubble wrap, gently shake the box and listen. If you can hear the items rattling inside, you're not using enough bubble wrap. To streamline the shipping process, you may be interested in getting bubble wrap rolls for your assembly line.

Prevent Shipping Damage

We can help you find the right packaging products for the items you ship. For example, we may recommend pink anti static foam for shipments of electronics. Like the name suggests, anti static foam is designed to slowly and safely dissipate electrostatic charge.

To fully protect your items during shipping, you'll most likely need more than one packing material. For example, while small bubble wrap can protect a TV screen from getting scratched, you'll also need a larger size bubble wrap to prevent impact damage. That way, the TV won't get damaged during shipping if the package is dropped or jostled.

Our team will be more than happy to help you explore your options for shipping supplies. To learn more about our packing foam and bubble wrap for sale, call Premier Protective Packaging at (616) 791-7400.

What Can We do For You?

We supply our customers with high quality protective packaging products, on time delivery and total customer satisfaction. View our product brochure for more info.