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What the “Amazon Effect” Means for Protective Packaging

Protective Packaging Grand Rapids MI

What's more convenient than shopping from home on your smartphone? It's this question that has helped fuel what's known as the "Amazon Effect." Within the last couple of decades, Americans have changed the way they shop. Instead of browsing traditional brick-and-mortar stores, they log into Amazon or other websites. With more people ordering online, the demand for protective packaging (like bubble wrap) will only increase.

Continue reading to learn what the Amazon Effect means for protective packaging. We'll also give you tips on how to adapt your protective packaging strategies for the digital age.

Your Brand is More Important Than Ever

Protective packaging is one of the first things your customers see. That's why it's important you put a lot of thought into the shipping supplies you choose for your brand. Your brand and the types of products you ship will determine what supplies you need. For example, you'll need anti-static bubble wrap for shipping electronics.

As a packaging material supplier, we can help you get set up with the right materials. Call today to request a quote.

Online Reviews Can Make or Break Your Business

Online retail giants like Amazon have made it easy to post reviews, for better or worse. For this reason, it's more important than ever for you to check your online reviews. Customers reward online retailers that respond to feedback and avoid those that don't.

Do you ship products directly to customers? If so, you'll need to use the right types and amounts of protective packaging materials. Otherwise, your products may not arrive at their destinations intact. The last thing you want are negative online reviews with pictures of shipping damage. It's hard to restore your online reputation with customers after several negative reviews.

You'll Need Different Protective Packaging for Deliveries

In the past, brick-and-mortar stores transported products on shipping pallets. Forklift operators would then move these pallets onto trucks for delivery. Today, more products are being shipped directly to customers. This may mean that more of your delivery people are lifting and carrying boxes by hand. Carrying boxes by hand increases the drop height from 6"-8" to 12"-24" (or more).

Most shipping damage happens within the last mile of the journey. For example, a delivery person may drop a package by accident while loading their truck. Packages can also get jostled in the truck while out for delivery. It's vital that you invest in the right protective packaging materials. For example, bubble wrap sheets help absorb some of the impact to protect items inside boxes.

Choosing the right protective packaging will help decrease unsaleable items. Yet, it can be difficult choosing the right types of protective packaging. Since items come in different shapes and sizes, you'll need a variety of shipping supplies. As a packaging material supplier, we offer everything from bubble wrap to custom foam inserts.

Call Premier Protective Packaging!

We are a national packaging material supplier with over 15 years experience. To request a quote, call Premier Protective Packaging at (616) 791-7400. We look forward to hearing from you!

What Can We do For You?

We supply our customers with high quality protective packaging products, on time delivery and total customer satisfaction. View our product brochure for more info.